European Research Training Network on Circular Economy – Circ€uit

This PhD project is part of the first European Research Training Network on Circular Economy -Circ€uit, funded by the EU. The goal of the Circ€uit Network is to train 15 young researchers in the field of Circular Economy.

Its mission is to develop a cohort of future leaders in research, policy and business through an innovative training programme focused on an interdisciplinary approach to Circular Economy.

User acceptance of Circular Resource Efficiency

This particular research project focuses on how consumer requirements such as (perceived) convenience for the end user and fulfilling requirements for circularity can be balanced. The research builds on existing insights from fields like Design for Sustainable Behaviour, Environmental Psychology and Social Practice Theory.

It will focus on creating understanding about consumption paradigms that exist on the micro level and will address locked-in behaviour in terms of what users think is acceptable when acquiring ‘functionality’ from commercial offerings.

Objective and research questions

To create understanding regarding consumer acceptance of circular resource efficient solutions to improve their design process.

  • RQ1: What are the main factors affecting consumer acceptance of circular resource efficient solutions?
  • RQ2:  What methods and tools can be used to reveal consumer expectations regarding circular resource efficient solutions?
  • RQ3: How can consumer expectations be integrated into the design process of circular resource efficient solutions in order to increase acceptance?

The researcher

Fondo Accion 2012Juana Camacho-Otero


I am an economist with extensive experience in environmental programs with national and international non-profit organisations. I have worked with Friends of the Earth International, UNDP, Conservation International, WWF and The Nature Conservancy on topics such as climate change, REDD+ and sustainable livelihoods.

I recently finished my master on the topic of Industrial Ecology at Chalmers University of Technology and the Karl Franzens University in Austria. I focused my research on sustainable innovation and circular economy. My master thesis, “Circularity assessment for companies: elements for a general framework” was awarded the 2015 Jan Rydberg’s best master thesis award by the Chalmers Recycling Competence Center.

I like travelling, dancing, learning new things and starting new projects. I have been engaged in different volunteer-based initiatives like Ecochic Estilo ConSentido in Colombia, Chalmers Students for Sustainability and more recently, the Forum for Young Sustainability Scholars at NTNU.